Preamble
There has been a huge growth worldwide in the availability at university business schools of a wide variety of MBA and specialist Masters degrees created for the highly lucrative ‘post-experience education’ market. Many larger companies, meanwhile, operate in-house ‘universities’ or ‘academies’, typically developed in partnership with university business schools or independent consultants.
Since joining academia, Colin Edward Egan has worked exclusively in postgraduate/post-experience education. He has broadly divided his time between the university business school sector and the corporate executive education arena, in many cases combining the two, i.e., developing and managing executive development programmes on behalf of universities and professional membership organizations such as the Chartered Institute of Marketing (CIM).
The ‘flagship’ module designed and delivered by Colin is Global Business Strategies. This subject domain draws upon the management and economics disciplines of international business, strategic management, global marketing and organizational behaviour. An example can be viewed by clicking/tapping the HKUST Business School ‘presentation front cover’ template below.
Hong Kong University of Science and Technology (HKUST) Business School
Executive MBA Program Elective
Global Business Strategies (taught with simultaneous interpretation).
Please tap/click the ‘presentation front cover’ image above for comprehensive details of this course.
Nexus Knowledge
Colin Edward Egan is the Principal Consultant of Nexus Knowledge, a consultancy practice he has developed over twenty years. He primarily applies his research in a business and/or university environment but also embraces a network of senior practitioners and academics to deliver complex and/or large-scale projects.
Nexus Knowledge works closely with company leaders to design the executive education and management development components of their major organizational transformation programmes. It is also frequently involved in the design, delivery, and faculty management processes related to successfully implementing initiatives and interventions such as programmes, courses, seminars, workshops, think tanks, masterclasses, and webinars.
Transforming Organizations and Cultural Change
Most client projects Nexus Knowledge undertake are designed to explore global strategic management and marketing principles within a ‘real-life’ company context. Despite the variety of industries and markets in which these clients participate, the organizational design and management development objectives are broadly the same:
-
-
- To standardise strategic management processes and frameworks.
- To create a professional managerial ‘language’ across multiple divisions and geographies.
- To design and deploy frameworks, methodologies, and processes that provide a common approach to market analysis while still accommodating the great diversity of the product/market segments in which the companies participate.
- To facilitate a cultural shift within organizations towards a much sharper external focus.
- To professionalise the customer-facing function.
- To develop a market-focused company capability.
-
Key Organizational and Personal Development Themes
The ‘Chrysalis’ featured in this icon symbolises the mission and values of Nexus Knowledge. These relate to positive transformation through personal growth and organizational development and are reflected in the following themes:
-
-
- Inspired leadership.
- Interpersonal skills and management qualities.
- Culture and organizations.
- Organizational learning.
- Organizational agility.
- Creativity and innovation.
- Working in teams and employee engagement.
- Diversity and inclusion.
- Talent management.
- Organizational growth and profitability via strategic clarity and operational excellence.
- Aligning theory and practice.
-
Nexus Knowledge Strategic Management Workshops
The ‘textbook’ key point of departure between a ‘Workshop’ and a ‘Seminar’ can be summarised as ‘hands-on’ versus ‘thought first’: doing versus thinking. For the most part, this is a false dichotomy, especially in a company environment where the most effective outcomes are invariably achieved by an effective combination of the two ‘ways of working’.
Nexus Knowledge strategic management workshops are built upon this philosophy and provide a flexible approach to action-oriented decision-making. They range from company-level policy-setting through new product creation to key account management planning. They are typically task-focused and results-orientated. They foster teamwork, develop ‘shared values’ and facilitate employee engagement.
With their broad remit, extended horizons and positive financial impact, Nexus Knowledge strategic management workshops provide a powerful approach to organizational development and cultural change.
The following list summarises the key benefits of the unique workshop approach developed by Nexus Knowledge:
-
-
- It highlights strategic imperatives and priorities.
- It clarifies multiple strategic objectives.
- Scenario analysis and contingency planning prepare the company for numerous possible outcomes.
- It reduces financial risk.
- It greatly increases the probability of market success.
- Strategy guides operational decision-making, not vice versa.
- It provides a strong sense of purpose.
- All stakeholders are likely winners.
-
Please click/tap your browser ‘Back’ button to return to the location you navigated from. Alternatively, click/tap the ‘Global Strategic Management’ graphic below to navigate to the Outside Fortress Europe home page.
