Preamble
Contents
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Part One: A Historical Perspective on Globalization
Chapter One
Globalization Forces and Organizational Change
Chapter Two
Strategic Planning and Organizational Change for Global Business Strategy: A Historical Perspective
Part Two: Global Business Strategy
Chapter Three
Theories of International Business
Chapter Four
Theories of Strategy and Competition
Chapter Five
Analysing Global Markets and the Intelligent Company
Chapter Six
Strategic Marketing and Global Brand Management
Chapter Seven
A Practical Framework for Global Business Strategy Success
Chapter Eight
Implementing Global Business Strategy
Part Three: Creating Organizational Advantage
Chapter Nine
Acquisitions, Joint Ventures and Strategic Alliances in Global Business Strategy
Chapter Ten
Theories of Organizational Behaviour and Strategic Management
Chapter Eleven
A Strategic Perspective on Managing Change
Chapter Twelve
A Stakeholder Perspective on Global Business Strategy
Part Four: Epilogue and Appendices
Epilogue
Globalization: And How to Survive It
Appendix One
Milestones in the History of Globalization
Appendix Two
Author’s Recommended Books and Business Biographies
References
A brief overview of the role of referencing in the book
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