Outside Fortress Europe: The Book (3e)

Preamble

 

Contents

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Part One: A Historical Perspective on Globalization

Chapter One
Globalization Forces and Organizational Change

Chapter Two
Strategic Planning and Organizational Change for Global Business Strategy: A Historical Perspective

Part Two: Global Business Strategy

Chapter Three
Theories of International Business

Chapter Four
Theories of Strategy and Competition

Chapter Five
Analysing Global Markets and the Intelligent Company

Chapter Six
Strategic Marketing and Global Brand Management

Chapter Seven
A Practical Framework for Global Business Strategy Success

Chapter Eight
Implementing Global Business Strategy

Part Three: Creating Organizational Advantage

Chapter Nine
Acquisitions, Joint Ventures and Strategic Alliances in Global Business Strategy

Chapter Ten
Theories of Organizational Behaviour and Strategic Management

Chapter Eleven
A Strategic Perspective on Managing Change

Chapter Twelve
A Stakeholder Perspective on Global Business Strategy

Part Four: Epilogue and Appendices

Epilogue
Globalization: And How to Survive It

Appendix One
Milestones in the History of Globalization

Appendix Two
Author’s Recommended Books and Business Biographies

References
A brief overview of the role of referencing in the book

 


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