Strategies for the Global Market
A new edition of this book is scheduled for publication in November 2024. The Preamble below relates to this third edition. For details of the Contents of the second edition, please click/tap the ‘Outside Fortress Europe: The Book (2e)’ tab on the Main Menu, where further information is provided relating to the changes made in the new version of the book.
Preamble
This is a book with an attitude that acknowledges scholarly debate but expresses its own opinion, particularly regarding what is possible for companies to achieve despite the naysayers who claim otherwise. It captures a moment in time in the historical development of globalization while presenting the principles, frameworks, processes, methodologies and tools for inquiring managers to make intelligent decisions in what has been described as an era of extreme discontinuity and unprecedented uncertainty.
The principal focus of the book is to cover a broader range of subject areas than would typically be found in a single management or business studies textbook, the intention being to provide a cross-functional, multi-disciplinary perspective on the challenges of ‘organizational life’ and strategy development in a highly competitive and complex global business environment. Its discussion relates to companies from all countries, sectors, and sizes. Its chapters provide evidence-based principles, frameworks, methodologies, processes and tools to guide the inquisitive manager in developing and leading the Intelligent Company.
Theories of International Business, Global Strategic Management, Finance, Economics, Strategy, Competition, Marketing, and Organizational Behaviour are presented alongside a proven Framework for Global Business Strategy Success that embraces effective strategic marketing, innovation, brand management excellence, and implementation capabilities. After all, a strategy that cannot be implemented is not a strategy at all.
This third edition has been completely updated, building upon extensive feedback from leading experts in the disciplines/subjects/topics explored and user insights into the book’s effectiveness in meeting their goals. Accessibility, relevance and an integrated perspective based on an objective and updated assessment of critical debates in management science are presented throughout the book.
The book is written for an experienced, inquiring manager audience and/or an MBA/post-MBA/DBA/PhD readership. It reflects a desire for positive organizational and personal change and emphasises that there is no need to distinguish between academic theory and business practice: one begets the other, and positive transformation is achievable through effective leadership, management development, operational excellence and employee engagement.
And strategic clarity.
