Recommended Complementary Texts – Outside Fortress Europe: Strategies for the Global Market

The recommended complementary texts for Outside Fortress Europe: Strategies for the Global Market (2e) are presented in the table below, categorised with reference to the relevant chapters they support.

Ch	Title	Recommended Books
1	Globalization Forces and Organizational Change	Slack, N. & Brandon-Jones, A. (2019). Operations Management (9 ed.). Harlow: Pearson. Christopher, M. (2016). Logistics and Supply Chain Management (5 ed.). Harlow: Pearson.
2	Strategic Planning and Organizational Design for Global Business Strategy	Cameron, E., & Green, M. (2019). Making Sense of Change Management: A Complete Guide to the Models, Tools and Techniques of Organizational Change (5 ed.). London: Kogan Page.
3	Theories of International Business	Collinson, S., Narula, R., & Rugman, A. M. (2020). International Business (8 ed.). Harlow: Pearson.
4	Theories of Strategy and Competition	Dibb, S., Simkin, L., Pride, W., M, & Ferrell, O. C. (2019). Marketing: Concepts and Strategies (8 ed.). Andover: Cengage Learning. Whittington, R., Regnér, P., Angwin, D., Johnson, G., & Scholes, K. (2019). Exploring Strategy: Text and Cases (12 ed.). Harlow: Pearson.
5	Analysing Global Markets and the Intelligent Company	Pike, R., Neale, B., Akbar, S. & Linsley, P. (2018). Corporate Finance and Investment: Decisions and Strategies (9 ed.). Harlow: Pearson.
6	Strategic Marketing and Global Brand Management	Dibb, S., Simkin, L., Pride, W., M, & Ferrell, O. C. (2019). Marketing: Concepts and Strategies (8 ed.). Andover: Cengage Learning. Hooley, G., Nicoulaud, B., Rudd, J. & Lee, N. (2020). Marketing Strategy & Competitive Positioning (7ed.). Harlow: Pearson. Keller, K. L., & Swaminathan, V. (2019). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5 ed.). Harlow: Pearson. Wilson, A., Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2020). Services Marketing: Integrating Customer Focus Across the Firm (4 ed.). London: McGraw-Hill Education.
7	A Practical Framework for Global Business Strategy Success	Lasserre, P. (2017). Global Strategic Management (4 ed.). London: Macmillan Education UK. McDonald, M., & Wilson, H. (2016). Marketing Plans: How to Prepare Them, How to Profit from Them (8 ed.). Chichester: Wiley.
8	Implementing Global Business Strategy	Kouzes, J. M., & Posner, B. Z. (2017). The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations (6 ed.). Chichester: John Wiley & Sons. Pfeffer, J. (2015). Leadership BS: Fixing Workplaces and Careers One Truth at a Time. London: Harper Collins.
9	Acquisitions, Joint Ventures and Strategic Alliances in Global Business Strategy	Gaughan, P. A. (2018). Mergers, Acquisitions, and Corporate Restructuring (7 ed.). London: John Wiley & Sons. Tjemkes, B., Vos, P., & Burgers, K. (2017). Strategic Alliance Management (2 ed.). London: Routledge.
10	Theories of Organizational Behaviour and Strategic Management	Buchanan, D., & Huczynski. (2019). Organizational Behaviour (10ed.). Harlow: Pearson. Whittington, R., Regnér, P., Angwin, D., Johnson, G., & Scholes, K. (2019). Exploring Strategy: Text and Cases (12 ed.). Harlow: Pearson.
11	A Strategic Perspective on Managing Change	Buchanan, D., & Huczynski. (2019). Organizational Behaviour (10ed.). Harlow: Pearson. Cameron, E., & Green, M. (2019). Making Sense of Change Management: A Complete Guide to the Models, Tools and Techniques of Organizational Change (5 ed.). London: Kogan Page.
12	A Stakeholder Perspective on Global Business Strategy	Freeman, R. E. (2010). Strategic Management: A Stakeholder Approach. Cambridge: Cambridge University Press. Steers, R. M., & Osland, J. S. (2019). Management Across Cultures: Challenges, Strategies, and Skills (4 ed.). Cambridge: Cambridge University Press.

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